England comes to Italy and the Balsamic Vinegar of Modena is conquering the british market: the Associated British Food has become the owner of Acetum, a leader in the production and distribution of the Balsamic Vinegar in Modena. Curious? Keep on reading!
George Weston, Chief Executive Officer of Associated British Foods, thinks that this is a wonderful opportunity to become the guardians of an Italian product with great reputation and to promote ambitious growth projects all over the world. And Mazzetti, the old founder of the company reassures: this is “a confirmation of the great attractiveness of PGI companies with regard to international groups” such as ABF, a holding company that has the capacity to develop family businesses and with which I can not wait to work together in the future”. While Matteo Ricatti, managing director of Clessidra, assures that “this acquisition by Abf inaugurates a new era for the company.”
The production remains in Italy, since the Original BalsamicVinegar of Modena is a product that has obtained the Protected Geographical Indication from the European Union. The property does not, despite the guidance, remain in the hands of the founders of the company.
It is therefore another popular product of the italian agro-food tradition that goes into the hands of a foreign company. On one side it makes us proud to know that the balsamic vinegar of Modena is appreciated all over the world and it is becoming to be known by several enterprises which are more and more interested in our product. On the other hand, however, small producers should be protected and preserved, as L-Originale Balsamic Vinegar of Modena is doing, selecting only the finest raw materials in order to create the best version of the Original Balsamic Vinegar of Modena, of course taking care of the quality.