Virtual Balsamic Vinegar. Can you believe it? Is it possible?
Balsamic Vinegar becomes virtual!
There is no need to repeat that we are experiencing a new situation for everyone. This global pandemic has forced us to change our habits. At the same time, we have created new ones with the aim of not losing the enthusiasm that isolation occasionally causes.
A lot of things have changed: schools are using the remote learning mode, people can only go walking near their home. Also, restaurants and bars have adopted different ways to serve their costumers, for example, delivery and take-away.
The same thing happens with the Balsamic Vinegar but unusually and curiously.
Virtual Balsamic Vinegar
The Consortium for the Protection of Balsamic Vinegar of Modena has decided to take advantage of this moment of isolation to focus on enhancing the sense of sight. The goal is to break down distances and transporting the Black Gold into homes of all fans through the use of technology.
Thanks to the work of the Digital Mosaik startup was possible to share to the world our Balsamic Vinegar. The technology eliminates times and distances. At any time and any place, anyone has the opportunity to browse and take a virtual trip to Modena area. People can enter the places where they make Balsamic Vinegar maturation.
F. Desimoni (Consortium for the Protection of Balsamic Vinegar of Modena PGI Director) explains: “Virtual reality is a world in full evolution and with great potential. The potential is not only in the world of entertainment but also for commercial, educational and information purposes. We wanted to transport the user on a pleasant but dynamic sensory journey. The experience wants to fix the distinctive characteristics of the authentic product in the mind of the consumer”.
The idea of the Consortium is to exploit technology to create a “virtual taste” of the excellence of Modena. They want to allow breaking down the physical limit introduced by Covid. They have thought about a possibility to live, touch, breath the uniqueness of Balsamic Vinegar.
This experience is not only available through virtual reality viewers but also allows you to enjoy a 360° video of the hills and vineyards of Modena. You can also visit the insides of the famous Acetaie where they make Traditional Balsamic of Modena.
We believe that food is an experience. This project can only confirm it! A perfect combination of tradition and innovation makes our friend Balsamic Vinegar become “Virtual”.
Greetings from Modena.