Balsamic: “Made Green In Italy” Brand.
The world is growing. Population is increasing, urban areas are expanding and the search for forms of sustainability is developing. Nowadays, the word Green Economy is known by everyone and among almost every sector (from technology to transport, from housing to new eco-sustainable products).
The food sector is not an exception. Food choices that we make, not only influence our diet but they also have a significant environmental impact: what we eat, or what we don’t eat, correspond to a certain food waste, to waste of resources and to the ecological capacity of each nation (which is the total production capacity of a specific product area).
“Made Green In Italy” Brand
Last 13th of June 2018, The Ministry of the Environment and the Protection of the Territory and the Sea issued the decree number 56/2018. It provides for the operating methods of the scheme called “Made Green in Italy”. The goal is to promote products with high environmental qualification.
The Ministry grants the use of the “Made Green In Italy” logo to all products that have those qualifications (the products can also be services or goods).
The implementation of the scheme involves two phases:
- First phase: development of Product Category Rules (RCP)
RCP refers to documents containing methodological indications that outline the requirements necessary for conducting studies relating to the environmental footprint for a specific product category.
The RCP can be proposed by public or private subjects, according to specific criteria.
- Second phase: joining the “Made Green in Italy” scheme
The membership application can be made if:
– the RCP of the product category is valid
– the product for which membership is requested can be classified as “Made in Italy”.
Balsamic: “Made Green In Italy” Brand
Thanks to the fundings coming from the Ministry of the Environment and Protection of the Territory and the Sea, the Consortium for the Protection of Balsamic Vinegar of Modena PGI is already working on the definition of Product Category Rules (RCP).
For our Balsamic Vinegar, this means taking the first step towards the “Made Green in Italy” Brand.
The national “Made Green in Italy scheme aims to promote sustainable production and consumption models.
It is based on the PEF (Product Environmental Footprint) methodology and contributes to implementing the indications from the European Commission which recently developed the “Farm to Fork” project.
This project aims at guiding the transitions towards a sustainable food system over the next decade.
As lovers of Balsamic, we really hope that it can become part of this special project.
Greetings from Modena.